Michelle Brubaker
February 10th, 2025
STEP 2: Create Your Book Marketing Action Plan
In Step 1, you put together a list of books that need marketing updates (if you’d like to revisit that assignment, you can find it here).
Now, for Step 2…
Take that list and go through each title, noting exactly what needs to be done for each book. For example, Book 1 needs A+ Content, Book 2 needs to be added to a series page, etc. This will give you a clear plan of action.
Since you also blocked time on your calendar as part of your previous marketing step, it’s time to decide on your system.
Here are two methods I recommend—choose the one that best fits your workflow:
- One & Done: Focus on one book at a time and complete all its marketing tasks before moving on to the next book.
- Batch Processing: Tackle the same task (like A+ Content) for multiple books at once to streamline your efforts.
Once you decide your system, write it in your calendar during your time block with the specific task, such as “Book 1 Marketing” or “Batch A+ Content for Coloring Books.”
This week’s action step is simple:
- Fill in your list with the tasks that need to be done for each book
- Choose your system—One & Done or Batch Processing
- Write it on your calendar
Get this done this week, so you’ll have a clear plan of action. That way, next week, we can dive in together and get to work!

Monday Marketing Tips with Michelle is your go-to weekly guide for simplifying book marketing and growing your sales—one actionable step at a time!
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