Michelle Brubaker
March 31st, 2025
Claim Your Amazon Author URL –
Here’s Why It Matters More Than You Think
Claim Your Amazon Author URL—Here’s Why It Matters More Than You Think
Setting up your Amazon Author Central page is a smart move—but there’s one simple step many authors skip: customizing your Author Page URL.
This quick, free upgrade—your own amazon.com/author address—instantly makes your author brand look more professional, memorable, and trustworthy to potential buyers.
What a Custom Author URL Does for You
Professional branding: A clean, custom URL like amazon.com/author/yourname looks more polished than a random string of letters and numbers.
Easy to share: Whether you’re adding it to your email signature, social media bios, or printed materials, a short URL is easier for readers to remember and click.
Boosts discoverability: The custom URL helps reinforce your author name and brand, giving you a stronger online presence—especially when linked across platforms.
Builds trust: Readers are more likely to click on a clean, branded Amazon link. It signals that you’re a serious publisher who’s invested in presenting your books professionally.
Creating your custom Author Central URL is simple and takes just a few minutes. Here’s how:
- Go to https://author.amazon.com
- Log in using your KDP credentials.
- Click “Profile” in the top navigation bar.
- Scroll to the section labeled “Author Page”
- Enter your desired name (e.g., amazon.com/author/janesmith)
-Tip: Keep it short, memorable, and aligned with your author or brand name. - Click Save. If the URL is available, it’s yours!
Important: You can only set your custom URL once, so choose carefully!
Pro Tip: Use It Everywhere!
Once you’ve got your custom URL, make the most of it:
- Add it to your book back matter
- Include it in your bio on social platforms
- Use it on your website or business cards
- Drop it into your email signature
A custom Author Central URL is a small detail that creates a big impact. It makes it easier for readers to find your books and helps you show up like a pro.
Your polished Author Page is one click away. Grab your custom URL now: https://author.amazon.com
Keep building your author brand—more simple, powerful KDP tips are coming your way.
Monday Marketing Tips with Michelle is your go-to weekly guide for simplifying book marketing and growing your sales—one actionable step at a time!
Receive simple, clear strategies to help you optimize your book marketing, improve visibility, and sell more books.
Follow along each week, take small but powerful steps, and watch your publishing business thrive!
Every book deserves great marketing—follow all the steps here.
