Amazon Book Advertising
Course

Specifically for KDP Publishers of…

  • Activity Books
  • Coloring Books
  • Puzzle Books
  • Cookbooks
  • Journals & Notebooks
  • Calendars, Planners & Trackers
  • Study Guides & Workbooks
  • Low Content Books for Kids & Adults
    … and all types of KDP Print-On-Demand Books!

Put Your KDP Books
in Front of MORE
Amazon Buyers!

My Story…

In 2019 when I released my first book advertising program it was a huge hit with KDP publishers. Then the pandemic hit in March 2020. Online shopping increased by a whopping 55%, and book sellers came rushing towards Amazon to cash in on this epic stream of new buyers.

At the start of the pandemic there were so many new competitors that I found my advertising budget didn’t go as far as it used to. Then when I had to spend up to 5x as much in order to get the same results, I knew something quickly had to change. So I tested new strategies, performed case studies and dialed in on what actually works right now. Then of course I scaled it up!

Book Advertising Mastery is a completely new training system (updated and improved over the 2019 program). In this all-new course series I go deeper into the techniques and show you innovative strategies that are working successfully today!

Now as of March 31st, 2022 my book advertisements have been shown to over 30 Million Amazon shoppers.

As a result I’ve sold 48,919 KDP books on Amazon and earned an average of $2.36 per book (that’s…$115,640.22 in royalties, my favorite kind of math!)

About “Book Advertising Mastery” 

This NEW Book Advertising Mastery series is divided into 3 individual courses. Join us for one course or learn with all three!

Level 1 Advertising: “Getting Started”

This is your “getting started” course. It’s the essential foundations you must have to set up your advertising dashboard correctly right from the start. If you are brand new to ads, need a refresher, or you tried to start before and just need to get organized and back on track, this is for you.

Level 2 Advertising: “Advanced Strategies”

These are my advanced advertising strategies. Once you learn the basics, the next step is scaling your exposure and increasing royalties. You will learn how to use specialized ad types and focused targeting techniques.

Level 3 Advertising: “International Marketplaces” 

Amazon is a global retailer and here is where I take you into advertising internationally. You will learn how to expand your royalties further by putting your books in front of buyers all around the world!

I’m pulling back the curtain to show you the inside scoop….

  • How my books have been in front of 30-million+ Amazon customers!
  • How I’ve made the Amazon best-seller list 13x, with many books consistently staying there!
  • How I generated thousands of dollars in passive royalty income direct deposited every single month into my bank account!

All with KDP Print-On-Demand books!

What happens when more people see your books…..?

more opportunities for royalties! 

Here’s What Your Course Includes:

  • The exact step-by-step process I use to successfully get my books in front Amazon shoppers.
  • “Kickstart” Videos: Be setup for success before the first session begins! Includes a back stage tour of the advertising dashboard, answers to common “new advertiser” questions, and how to research your KDP bookshelf and select the best titles to advertise, so you are all ready to go on day 1.
  • How-to video webinars: Video step-by-step “how to” instructions and demo.
  • Secret sauce: Behind the scenes examples of my advertising campaigns!

By the end of this course you will know how to successfully Advertise Your Books using Amazon Sponsored Ads!

Plus These Valuable Bonuses!

BONUS 1:

  • Data Analysis Template –  My exact spreadsheet with all the formulas pre-created so you can quickly analyze what’s working.

BONUS 2:

  • PowerPoint Presentation: The downloadable .pdf PowerPoint files from each course module so you can go back and review specific techniques and strategies.

BONUS 3:

  • Find it Fast Quick Sheets Resource: An index cheat sheet with bulleted list of what’s in each course video so you can go straight to the section quickly and get the answers you need anytime.  

What You Will Learn…

  • How to create sponsored pay-per-click advertisements on Amazon, the world’s largest online retailer!
  • The types of advertising formats Amazon uses and which ones achieve the best results for print-on-demand books.
  • My personal keyword development strategies I have used to get my book advertisements in front of Amazon shoppers over 30-million times!

 Plus! How to…

  • Learn how to set your bids correctly so you don’t to waste your advertising dollars.
  • Know which shopper targeting methods perform best, and the one you should use firs every single time.
  • Gain valuable insight from your campaigns, so you can scale up with confidence. 

AND I’ll Also Show You…

  • How to reverse engineer a keyword strategy from your competitor who has already done the hard work for you.
  • How to promote your books next to the exact books you want (even your competitors).
  • The easy way to analyze your results, so you don’t have to be a math professor to understand the difference between cost-per-click, conversions and average-cost-of-sales.
  • The 1-bid trick to make Amazon show your ads more frequently, without spending more money.
  • And most importantly, how get the most for your advertising dollar by using a variety of campaigns together to receive the best ROI (return on investment).

I’m taking the mystery out of Advertising print-on-demand books – showing you the exact steps for getting your KDP books in front of Amazon Buyers!

This is for you if…

  • You are a publisher of KDP Print on Demand such as; activity books, coloring books, puzzle books, cookbooks, journals & notebooks, calendars, planners & trackers, study guides & workbooks or any other type of KDP print-on-demand book.
  • You just want to know how the heck your competitors are getting their KDP books listed at the top of Amazon, so you can do it too!
  • You’d like to see your book listed at the top of the Amazon search results, or on other product detail pages, including the pages of your competitors!

FACT: When Your Book is at the Top of the Page – Buyers See it First!

Register Right Here… Join 1 course or All 3!

 Essential Foundations

  • Setting up your ad dashboard correctly.
  • Choosing the best ad types for your books.
  • Creating auto and keyword campaigns.
  • How to research and target profitable keyword phrases.
  • Interpreting your results and when to take action.

$67

Scaling with Ads

  • Creating specialized product targeting ads.
  • How to get on the same page as your biggest competitors.
  • How to simultaneously  promote multiple books at the top of Amazon.
  • Scaling up your visibility.
  • Optimizing campaigns for higher conversions.

$77

Your Books Globally

  • How to set up new advertising dashboards in multiple countries.
  • Researching which genres sell best internationally.
  • Choosing which of your own books are best to advertise for each country.
  • Interpreting marketplace data to apply your best results globally.

$87

All in for Success!

  • Level 1: Getting Started
  • Level 2: Advanced Strategies
  • Level 3: International Marketplaces

*BONUS when you
bundle all 3….

Case studies of my own books and their results.
(bonus 20 min video)

BEST VALUE! Save 15%
All the above for
$197

What People Are Saying…

Student reviews from Michelle’s last Book Advertising Course…

This was by far the most detailed helpful information I’ve ever gotten on Amazon ads! I loved how Michelle shared her screen and gave us the real scoop on what was happening and didn’t hide things from us. No one else has ever done that before.

I’ve had a huge increase in sales since doing the ads the way Michelle taught us. I’d recommend this to everyone who’s trying to sell books on Amazon.

– B.J.

My overall sales have now tripled! I Thank you again for sharing your expertise and knowledge with us Michelle!

– Heather J.

I had been running Amazon ads for a number of months but had not set up proper tracking. With Michelle’s course I was able to pinpoint which campaigns were profitable, I learned how to analyse and track my campaigns each week and be confident in launching and testing new campaigns. This course has super-charged my advertising on Amazon. Thanks Michelle Brubaker!

– Paul H.

Thanks to this course, I went from having no experience or knowledge of how to run ads on the Amazon platform, to feeling very confident in running and monitoring ads. Michelle has such a gift for breaking down the steps and providing practical application. I love Michelle’s positive and can-do attitude!

– Michelle C.

I appreciate Michelle’s ‘come alongside’ approach to presenting the course material as she takes you through the advertising processes step-by-step while thoroughly covering all areas and questions. When Michelle teaches a topic, she is very generous and open about sharing her business behind the scenes with her students. I was amazed at all the times she shared her KDP and Advertising Dashboards with the students so that we could see proof of her success as her strategies were put into process. Unlike some other instructors I’ve had, Michelle didn’t just ‘tell’ us how, she ‘showed’ us the real results – she is the ‘Real Deal’! Taking her courses was a wise investment for me as her information and shared real life experience and put me on the fast track to achieving my publishing goals.

– Alana I.

I bought Michelle’s book advertising course, and it’s packed with loads of invaluable information that is absolutely ESSENTIAL if you are going to make a success in Amazon/KDP publishing! The course gives ‘real time’ lessons direct from a successful author. I have gained a great deal of knowledge and would 100% recommend anyone who is trying to make a success of themselves in this world that you buy this course.

– Alex W.

 FAQ’s …

  • If this is a high value masterclass, why is it priced so low? I have broken this course series into 3 levels so that you can only purchase the combination of training that is best for your specific publishing business needs.
  • Why are there 3 different courses in this series? I broke this course down into manageable bite-size lessons to make it easier to learn and apply the techniques successfully.
  • How much will I have to spend for my ad campaigns? I would budget for $2-$5 a day if you are just starting with ads. This will give you the opportunity to learn and understand the process without breaking the bank.
  • How do I pay for my ads? Any of the payment methods you already have on file with Amazon can be used to pay for your advertisements. You can also add a new payment method to your account at anytime.
  • When will I be billed for my ads? Typically a small amount will be billed at first to verify your payment method. After that you will be billed each month or whenever your bill reaches $500.
  • Would this course apply to fiction books also? The advertising principles are the same but we will focus specifically on non-fiction books that are low-content.
  • Will I be able to add hundreds (or thousands) of KDP books to my advertising campaigns? I personally don’t recommend it. Although I do put ads on a lot of my books, it’s only for those with the best potential for profitability. Therefore I will explain for you how to choose which of your books are the best candidates, so you can apply advertising to the ones with the best opportunity for success.
  • Is this different than your previous Book Advertising Bootcamp course? Yes this course is all new, fresh and more in-depth! There are elements that are similar but this course also includes the latest updates to the ad dashboard, and my latest techniques and strategies. This course series is split into 3 individual courses so you can jump in on either one, or learn from all three levels.

Level 1 Advertising: “Getting Started”

This is your “getting started” course. It’s the essential foundations you must have to set up your advertising dashboard correctly right from the start. If you are brand new to ads, need a refresher, or you tried to start before and just need to get organized and back on track, this is for you.

Level 2 Advertising: “Advanced Strategies”

These are my advanced advertising strategies. Once you learn the basics, the next step is scaling your exposure and increasing royalties. You will learn how to use specialized ad types and focused targeting techniques.

Level 3 Advertising: “International Marketplaces”

Amazon is a global retailer and here is where I take you into advertising internationally. You will learn how to expand your royalties further by putting your books in front of buyers all around the world!

All in for Success! – Receive All 3 Courses:
Level 1, Level 2 and Level 3!

Plus! BONUS…. Case studies of my own books
and their results (bonus 20 min video)

 

BEST VALUE! – All the above for $197

After registration you will receive a link to access the course dashboard.

Support: hi@michellebrubaker.com

Book Advertising Mastery
with Michelle Brubaker

Amazon Book Advertising Course

Specifically for KDP Publishers of…

  • Activity Books
  • Coloring Books
  • Puzzle Books
  • Cookbooks
  • Journals & Notebooks
  • Calendars, Planners & Trackers
  • Study Guides & Workbooks
  • Low Content Books for Kids & Adults
    … and all types of KDP Print-On-Demand Books!

Put Your KDP Books
in Front of MORE
Amazon Buyers!

My Story…

In 2019 when I released my first book advertising program it was a huge hit with KDP publishers. Then the pandemic hit in March 2020. Online shopping increased by a whopping 55%, and book sellers came rushing towards Amazon to cash in on this epic stream of new buyers.

At the start of the pandemic there were so many new competitors that I found my advertising budget didn’t go as far as it used to. Then when I had to spend up to 5x as much in order to get the same results, I knew something quickly had to change. So I tested new strategies, performed case studies and dialed in on what actually works right now. Then of course I scaled it up!

Book Advertising Mastery is a completely new training system (updated and improved over the 2019 program). In this all-new course series I go deeper into the techniques and show you innovative strategies that are working successfully today!

Now as of March 31st, 2022 my book advertisements have been shown to over 30 Million Amazon shoppers.

As a result I’ve sold 48,919 KDP books on Amazon and earned an average of $2.36 per book (that’s…$115,640.22 in royalties, my favorite kind of math!)

About “Book Advertising Mastery” 

This NEW Book Advertising Mastery series is divided into 3 individual live courses. Join us for one course or learn with all three!

Level 1 Advertising:
“Getting Started”

This is your “getting started” course. It’s the essential foundations you must have to set up your advertising dashboard correctly right from the start. If you are brand new to ads, need a refresher, or you tried to start before and just need to get organized and back on track, this is for you.

Level 2 Advertising:
“Advanced Strategies”

These are my advanced advertising strategies. Once you learn the basics, the next step is scaling your exposure and increasing royalties. You will learn how to use specialized ad types and focused targeting techniques.

Level 3 Advertising:
“International Marketplaces”

Amazon is a global retailer and here is where I take you into advertising internationally. You will learn how to expand your royalties further by putting your books in front of buyers all around the world!

I’m pulling back the curtain to show you the inside scoop….

  • How my books have been in front of 30-million+ Amazon customers!
  • How I’ve made the Amazon best-seller list 13x, with many books consistently staying there!
  • How I generated thousands of dollars in passive royalty income direct deposited every single month into my bank account!

All with KDP Print-On-Demand books!

Here’s What Your Course Includes:

  • The exact step-by-step process I use to successfully get my books in front Amazon shoppers.
  • “Kickstart” Videos: Be setup for success before the first session begins! Includes a back stage tour of the advertising dashboard, answers to common “new advertiser” questions, and how to research your KDP bookshelf and select the best titles to advertise, so you are all ready to go on day one.
  • How-to video webinars: Live step-by-step “how to” instructions and demo.
  • Secret sauce: Behind the scenes examples of my advertising campaigns!

By the end of this course you will know how to successfully Advertise Your Books using Amazon Sponsored Ads!

Plus These Valuable Bonuses!

BONUS 1:

  • Data Analysis Template –  My exact spreadsheet with all the formulas pre-created so you can quickly analyze what’s working.

BONUS 2:

  • PowerPoint Presentation: The downloadable .pdf PowerPoint files from each course module so you can go back and review specific techniques and strategies.

BONUS 3:

  • Find it Fast Quick Sheets Resource: An index cheat sheet with bulleted list of what’s in each course video so you can go straight to the section quickly and get the answers you need anytime.

What happens when more people see your books…..?

…more opportunities for royalties!

What You Will Learn…

  • How to create sponsored pay-per-click advertisements on Amazon, the world’s largest online retailer!
  • The types of advertising formats Amazon uses and which ones achieve the best results for print-on-demand books.
  • My personal keyword development strategies I have used to get my book advertisements in front of Amazon shoppers over 30-million times!

 Plus! How to…

  • Learn how to set your bids correctly so you don’t to waste your advertising dollars.
  • Know which shopper targeting methods perform best, and the one you should use firs every single time.
  • Gain valuable insight from your campaigns, so you can scale up with confidence.

AND I’ll Also Show You…

  • How to reverse engineer a keyword strategy from your competitor who has already done the hard work for you.
  • How to promote your books next to the exact books you want (even your competitors).
  • The easy way to analyze your results, so you don’t have to be a math professor to understand the difference between cost-per-click, conversions and average-cost-of-sales.
  • The 1-bid trick to make Amazon show your ads more frequently, without spending more money.
  • And most importantly, how get the most for your advertising dollar by using a variety of campaigns together to receive the best ROI (return on investment).

I’m taking the mystery out of Advertising print-on-demand books – showing you the exact steps for getting your KDP books in front of Amazon Buyers!

This is for you if…

  • You are a publisher of KDP Print on Demand such as; activity books, coloring books, puzzle books, cookbooks, journals & notebooks, calendars, planners & trackers, study guides & workbooks or any other type of KDP print-on-demand book.
  • You just want to know how the heck your competitors are getting their KDP books listed at the top of Amazon, so you can do it too!
  • You’d like to see your book listed at the top of the Amazon search results, or on other product detail pages, including the pages of your competitors!

FACT: When Your Book is at the Top of the Page – Buyers See it First!

Register Right Here… Join 1 course or All 3!

4 module video course available now

 Essential Foundations

  • Setting up your ad dashboard correctly.
  • Choosing the best ad types for your books.
  • Creating auto and keyword campaigns.
  • How to research and target profitable keyword phrases.
  • Interpreting your results and when to take action.

$67

Scaling with Ads

  • Creating specialized product targeting ads.
  • How to get on the same page as your biggest competitors.
  • How to simultaneously  promote multiple books at the top of Amazon.
  • Scaling up your visibility.
  • Optimizing campaigns for higher conversions.

$77

Your Books Globally

  • How to set up new advertising dashboards in multiple countries.
  • Researching which genres sell best internationally.
  • Choosing which of your own books are best to advertise for each country.
  • Interpreting marketplace data to apply your best results globally.

$87

All in for Success!

  • Level 1: Getting Started
  • Level 2: Advanced Strategies
  • Level 3: International Marketplaces

*BONUS when you
bundle all 3….

Case studies of my own books and their results.
(bonus 20 min video)

BEST VALUE! Save 15%
All the above for
$197

What People Are Saying…

Student reviews from Michelle’s last Book Advertising Course…

This was by far the most detailed helpful information I’ve ever gotten on Amazon ads! I loved how Michelle shared her screen and gave us the real scoop on what was happening and didn’t hide things from us. No one else has ever done that before.

I’ve had a huge increase in sales since doing the ads the way Michelle taught us. I’d recommend this to everyone who’s trying to sell books on Amazon.

– B.J.

My overall sales have now tripled! I Thank you again for sharing your expertise and knowledge with us Michelle!

– Heather J.

I had been running Amazon ads for a number of months but had not set up proper tracking. With Michelle’s course I was able to pinpoint which campaigns were profitable, I learned how to analyse and track my campaigns each week and be confident in launching and testing new campaigns. This course has super-charged my advertising on Amazon. Thanks Michelle Brubaker!

– Paul H.

Thanks to this course, I went from having no experience or knowledge of how to run ads on the Amazon platform, to feeling very confident in running and monitoring ads. Michelle has such a gift for breaking down the steps and providing practical application. I love Michelle’s positive and can-do attitude!

– Michelle C.

I appreciate Michelle’s ‘come alongside’ approach to presenting the course material as she takes you through the advertising processes step-by-step while thoroughly covering all areas and questions. When Michelle teaches a topic, she is very generous and open about sharing her business behind the scenes with her students. I was amazed at all the times she shared her KDP and Advertising Dashboards with the students so that we could see proof of her success as her strategies were put into process. Unlike some other instructors I’ve had, Michelle didn’t just ‘tell’ us how, she ‘showed’ us the real results – she is the ‘Real Deal’! Taking her courses was a wise investment for me as her information and shared real life experience and put me on the fast track to achieving my publishing goals.

– Alana I.

I bought Michelle’s book advertising course, and it’s packed with loads of invaluable information that is absolutely ESSENTIAL if you are going to make a success in Amazon/KDP publishing! The course gives ‘real time’ lessons direct from a successful author. I have gained a great deal of knowledge and would 100% recommend anyone who is trying to make a success of themselves in this world that you buy this course.

– Alex W.

 FAQ’s …

  • If this is a high value masterclass, why is it priced so low? I have broken this course series into 3 levels so that you can only purchase the combination of training that is best for your specific publishing business needs.
  • Why are there 3 different courses in this series? I broke this course down into manageable bite-size lessons to make it easier to learn and apply the techniques successfully.
  • How much will I have to spend for my ad campaigns? I would budget for $2-$5 a day if you are just starting with ads. This will give you the opportunity to learn and understand the process without breaking the bank.
  • How do I pay for my ads? Any of the payment methods you already have on file with Amazon can be used to pay for your advertisements. You can also add a new payment method to your account at anytime.
  • When will I be billed for my ads? Typically a small amount will be billed at first to verify your payment method. After that you will be billed each month or whenever your bill reaches $500.
  • Would this course apply to fiction books also? The advertising principles are the same but we will focus specifically on non-fiction books that are low-content.
  • Will I be able to add hundreds (or thousands) of KDP books to my advertising campaigns? I personally don’t recommend it. Although I do put ads on a lot of my books, it’s only for those with the best potential for profitability. Therefore I will explain for you how to choose which of your books are the best candidates, so you can apply advertising to the ones with the best opportunity for success.
  • Is this different than your previous Book Advertising Bootcamp course? Yes this course is all new, fresh and more in-depth! There are elements that are similar but this course also includes the latest updates to the ad dashboard, and my latest techniques and strategies. This course series is split into 3 individual courses so you can jump in on either one, or learn from all three levels.

Level 1 Advertising:
“Getting Started”

This is your “getting started” course. It’s the essential foundations you must have to set up your advertising dashboard correctly right from the start. If you are brand new to ads, need a refresher, or you tried to start before and just need to get organized and back on track, this is for you.

Level 2 Advertising:
“Advanced Strategies”

These are my advanced advertising strategies. Once you learn the basics, the next step is scaling your exposure and increasing royalties. You will learn how to use specialized ad types and focused targeting techniques.

Level 3 Advertising:
“International Marketplaces”

Amazon is a global retailer and here is where I take you into advertising internationally. You will learn how to expand your royalties further by putting your books in front of buyers all around the world!

All in for Success!
Receive All 3 Courses:
Level 1, Level 2
and Level 3!

Plus! BONUS…. Case studies of my own books and their results (bonus 20 min video)

 

BEST VALUE!
All the above
for $197

After registration you will receive a link to access the course dashboard.

Support: hi@michellebrubaker.com

Book Advertising Mastery
with Michelle Brubaker