The title is the descriptor for each page on your site. Each page needs it’s own unique and descriptive title.

Example of Page Titles:

You will see page titles located –

At the top of the browser window for your page.

In the natural listings of Google’s returned result for your page.

At the top of the browser window in a search.

The page title is the most important descriptor for your site. Internet searchers will scan their search results for the most relevant page they are looking for and you want to be the one they choose.

Page titles are inserted into the html code (behind the scenes) on your site.

Your site description is displayed in the list of search results below your page title.

Example of site description:

The page description is important, it’s like your mini-elevator-speech to get searchers to click through to your site for more.

Your description needs to relevantly and accurately describe what you are about.

Descriptions need to be unique for every page on your site.

Sometimes Google will choose it’s own description from your page from an excerpt in your content so it’s important your pages are consistent with your description.

Page titles are inserted into the html code (behind the scenes) on your site.

The "Alt Tag" is the description of the images on your website.

Using alt tags allows Google to interpret your images and demonstrates their relevance.

Consequently the incorrect use of the Alt Tag limits your position with Google because it breaks user accessability rules.

All images on your web site need to have appropriate and descriptive Alt Tags.

Example of Alt Tag for "Michelle Brubaker" image

Some browsers will display image description
when hovering your mouse over the image.

Alt tags are inserted into the html code (behind the scenes) on your site.

Site Optimization of Titles, Descriptions and Alt Tags $60.

Note: a thorough keyword analysis is highly recommended prior to optimizing titles, descriptions and tags. Implementing keywords withing your site titles, descriptions and tags gives the highest results for site optimization.