We all want new prospects, leads and customers in the New Year, but what is your strategy to get them?
Evaluating Your Current Internet Presence
Clients and attendees of my seminars know I persistently remind them to check their online presence.
Put it on your calendar to monthly…
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Google your nameGoogle your business name
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Check your Google keywords
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Make a note of where you land. Are you on the first page? Also note where your competition is landing…have you moved ahead of them?
Capitalizing On Your Presence
Check your Site Analytics (web traffic report). This is your benchmark. Has your web traffic increased?
When you know what sources are delivering the best results – INCREASE Your Efforts! For example, if you see more internet traffic coming from Facebook and Craigs List then spend your time increasing marketing on those venues.
Increasing Your Presence
If you are ready to add new strategies to your presence, I recommend adding them one at a time. Use those tools that work and dump those that don’t.
My “Tools to Use” list:
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A Google Optimized Website
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A Blog on Your Website
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Google Places Page
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Social Media sites such as Facebook Business Page
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Free Advertising Sites linking to your site
Tools I constantly discourage using:
-Any tool you are not in control of or where the service provider is charging an outrageous fee to do what you could do yourself. For example; Yellow Pages, Service Magic, Reach Local, and others ho charge EXTREME FEES. Stay away from these high pressure sales pitches.
Doing It Yourself
Here are a few ways you can learn to do your own internet marketing:
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Seminar. You can learn some of my top tools that deliver results in the “FREE Web Marketing Open Lab” Tuesday December 28th, 4pm-6pm.
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Consulting. You can meet with me on-on-one for a consulting session where I reveal all my marketing secrets personalized to your business.
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Online. Go to my website and download my free eBook “10 Ways to Be Your Own Internet Publicist.”
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Email. Subscribe to my email newsletter for more great tips!
Just Get it Done! You know what it is you want. You know how to get it. Now go get it!
Don’t complain February 1st that nothing is happening for you. Get on the ball right now – TODAY and do something to make it happen!
Make the call, update your website, register for a seminar, email your clients…whatever it is, just get it done now and begin building a strong internet presence by the New Year (which by the way is Saturday!).
Michelle
